Brand Color Palette
Apply the color palette with care and careful consideration to create strong visual communication across all materials.
Primary Brand Colors
Upchurch Blue
#0082FF
RGB 0 / 130 / 255
CMYK 95 / 45 / 0 / 0
Pantone 285c
Upchurch Green
#009500
RGB 0 / 149 / 0
CMYK 70 / 0 / 100 / 5
Pantone 2424c
Upchurch Black
#000000
RGB 0 / 0 / 0
CMYK 0 / 0 / 0 / 100
Secondary Palette
Dark Blue
#153A70
RGB 21 / 58 / 112
Medium Blue
#697AA0
RGB 105 / 122 / 160
Light Blue
#E8EDF0
RGB 232 / 237 / 240
White
#FFFFFF
RGB 255 / 255 / 255