What Does Our Brandmark Convey
The Upchurch brandmark features 3 checkmarks representing the service model: Build, Sustain, Perform. The mark is bold, confident, and dynamic with forward momentum.
- 3 checkmarks represent BUILD, SUSTAIN, PERFORM
- Blue color is symbolic of sky and air, enhancing trust and dependability
- Green color acknowledges the future of built environments and energy services
- Black color is symbolic of a solid, unwavering foundation
The Upchurch Brandmark Formats
Horizontal Format
The preferred version. Used when layouts are primarily left aligned or when vertical space is at a premium.
Centered Format
Use the stacked logo when space is limited or when the space calls for a vertical treatment.
Reversed Format
For dark backgrounds, the preferred usage uses white in place of black.
All White Format
Use the all white version when used over photos or dark backgrounds that do not have enough contrast with the blue and green.
Clear Space
Clear space is the area surrounding the brandmark where nothing else may appear. It must be kept free of text and graphics, and away from the edge of the page.
Minimum Size
Care should be taken to ensure clarity and readability of the brandmark at small sizes.
Brandmark Misuse
The brandmark should not be modified or added to. No attempt should be made to alter the brandmark in any way.
Never rotate or flip the logo
Never modify or change the font for Upchurch
Never move or modify the position or any elements of the brandmark
Never modify the size relationship of any of the elements
Never use unofficial color combinations
Never distort or warp the brandmark in any way